Creating the Killer Buzz:
10 Ways to Promote Yourself with Copy

When you become known as an expert in your field - whatever your field - you will find that the world will beat a path to your door.

By being the expert:

• You immediately distinguish yourself from the competition;
• You offer your clients something of value that competitors can't-and don't-offer;
• You can charge more for your services;
• You become the first choice!

And if you're ready to take your business to superstar level using copy and publicity, you need to join Business Strategy Master Kelly O'Neil and me for our partnership teleseminar:

Creating the Killer Buzz: 10 Ways to Promote Yourself with Copy

Tuesday, October 26, 2004
11:30-1:00 PM PST/2:30-4:00 PM EST

So Kelly and I will be sharing our strategies about how to turn on the buzz in your business using the right words, the right WAY. We explore the techniques to position yourself as an expert... and the sizzling copy that will get you there.

We're throwing in the best of the best from BOTH of our bag of tricks! During our 75 minutes together, you will learn:

• The 3 strategies to build your reputation just by writing about what you know best.
• The 10 keys to no-nonsense copy
• The most powerful ways to position your product or service so customers are salivating in anticipation of getting their hands on what you offer
• How to write a killer headline that stops your intended audience cold!
• Discover the right "trigger" words that practically force your reader to drop everything to read your ad.
• A headline rule you can break that will make journalists pay attention;
• 4 ways to improve your copy immediately without changing a single word!
• A copywriting technique that automatically forces you to focus on the benefits and not the features so you deeply connect with your reader;
• Why we have to worry about sales copy techniques when contacting the media;
• Where in the copy to use the "call to action" (don’t make the mistake 85% of businesses make);
• How to overcome sales objections so the reader will keep on reading;
• Why you should never give away the entire story in the pitch letter or news release;
• The 3 critical things you MUST do before writing a single word;
• And more!

This class is packed full of tips you can use in your business right away to make you irresistible to the media. 

To paraphrase the great P.T. Barnum, A funny thing happens without publicity - NOTHING! (I know he said advertising but that doesn't make my point as clearly...and I did say I was "paraphrasing").

Now it is time for you to plan your road to becoming known as an expert. For only $47, you can learn insider secrets to using words to leverage your reputation as an expert. Sign up today for Creating the Killer Buzz: 10 ways to Promote Yourself with Copy.

Reserve Your Spot Now

Special Bonus
Free Audio Program and Transcript Included with Your Reservation!

Sign up NOW and I will provide you with a free audio program and transcript at no additional charge. AND…..Kelly has graciously offered everyone on the call  a FREE 30 minute phone consultation ($125.00 Value!) to explore ways to take your business to the next level!

Can't Make It? Don't worry!

If you can't make it - don't worry! I have thought of that too. I will still provide a transcript and audio program to you at no additional charge!

Listen when it's convenient for YOU! There are no more excuses to avoid your inevitable success!

Reserve Your Spot Now

Rock Solid Money Back Guarantee

By the way, you know I wouldn't leave you hanging out to dry with no recourse if you aren't thrilled with this teleseminar. As with anything I put my name on, you're covered for a full money back guarantee for ONE FULL YEAR! This class is no exception. I've got your back.

Sign up now RISK FREE!

Reserve Your Spot Now

See you on Tuesday!

Warmly,

Lorrie Morgan-Ferrero

P.S. Remember, the more your name is out there as an expert, the more likely the media will find YOU when it's time for a big story. That translates into priceless publicity.

Reserve Your Spot Now

P.P.S. $47 would buy you less than 50 words of classified advertising in a weekly newspaper that would probably be seen by less than 100 people. But the information you will learn during our time together is the same information that has boosted our businesses into the spotlight in a very brief period of time. You can do it too. Let us tell you how.

Reserve Your Spot Now

E-mail: lorrie@red-hot-copy.com
Local Tel: 1-818-508-1108
Fax:  1-877-293-8311
16141 Cohasset Street

Van Nuys, CA 91406