Monthly Private *Sterling Plus Mastermind Community* Calls…
Guest Speaker Teleseminars
Guest Speaker: Fabienne Fredricksen
Title: *Client Attraction*
Date: Thursday, July 9, 2009
Time: 12pm Pacific/3pm Eastern
Fabienne Fredrickson is the founder of www.ClientAttraction.com and creator of The Client Attraction System®, the most complete one-on-one Client Attraction training program for private practices and small businesses.
Guest Speaker: Michele PW (Michele Pariza Wacek)
Title: *Social Networking*
Date: Wednesday, August 19, 2009
Time: 12pm Pacific/3pm Eastern
Michele PW of www.MichelePW.com is considered one of the hottest marketing strategists around, Michele PW has a reputation for crafting promotional materials and creating marketing campaigns that get results. She is a national speaker and author, plus her client list reads like the "who who's" list of Internet marketing.
Guest Speaker: Kelly O'Neil
Title: *Marketing to the Affluent*
Date: Wednesday, September 2, 2009
Time: 12pm Pacific/3pm Eastern
Award winning Speaker, Author and Marketing to the Affluent Expert, Kelly O'Neil of www.UplevelStrategies.com, is passionate about helping entrepreneurs think big and play bigger to build thriving six and seven figure businesses.
Second Monthly Calls - Webinars
Speaker: Lorrie Morgan Ferrero
Title: *Red Hot Copy Makeovers*
Date: Wednesday, July 15, 2009
Wednesday, August 5, 2009
Wednesday, September 2, 2009
Time: 12pm Pacific/3pm Eastern
Note: This call is for *Sterling Plus Mastermind Community* Members. Try us out. Scroll to the bottom to reserve your spot!
From Los Angeles, California
Thursday, 5:40 p.m.
Hi there,
You are NOT stupid. But most marketers out there think you are. I've heard them. They equate their customers to the cartoon character Homer Simpson. Worse yet, they call them "sheep-ple"...like "sheep". Disgusting.
So why do people keep looking to learn from marketers who don't respect them or their cause but who are simply looking to make a buck off them? I don't know the answer to that. But I do know this...
Something is missing from today's marketing and I know just what it is.
Women Are Wearing the Pants Now!
I'm taking a huge professional risk by coming out as a helmswoman of what I
see as a new era in marketing. After all many of the gurus I have studied
under are not onboard with trying to reach people in a NEW way. But here is
the deal.
At one of my latest live workshops, I had a remarkable revelation. The people around
me were not only successful, bright, and open to learning. But they were
CONSCIOUS...and frankly had a lot of feminine energy. (No offense guys, but today's successful marketers are simply more in touch with the long term effects of their relationships to their customers.) They were curious about how the marketing
game works, but they don't agree with the hypey methods that scream through
the pages.
Ever since I vowed to master
copywriting in 1999 in an effort to stay home and raise my two sons, I made
it my business to hunt down the gurus (both dead and alive), and suck as
much information out of them as I could. And learn I did.
I
studied Claude Hopkins (dead), John Caples (dead), Gene
Schwartz (dead), David Ogilvy (dead), Rosser Reeves
(dead), Dan Kennedy (alive), John Carlton (alive)...just to name a few.
All
tough "men's men". They worked the trenches with hardcore, balls-to-the-wall
copy. My goal was to write just like them.and they taught me. Side by side
you'd be hard-pressed to recognize which of us was coursing more
testosterone through our veins. And you know what? I LOVED it! It was so
direct and in-your-face. My copy stood up and spoke a language I personally
never could. (I'm a reclusive southern girl who moved 16 times before
graduating high school, after all.)
After studying with
the boy's club (and tapping into my own heart when acknowledging WHO I
attract from my events) here is what I now know.
There
IS another way. It's entirely possible to weave the traditional PROVEN methods of marketing
with the new rising consciousness of many consumers. I've been feverishly researching,
testing, and tracking my theories and guess what? They hold water and I am...
There IS a difference
in how you should approach some markets. I'm sensitive to that fact
now. But it is also true that many of the same marketing principles work
regardless of who you are talking to. I
am here to help you separate the wheat from the chaff.
Because I really get off on helping
others, I wanted to launch a NEW group that was eager to grow and aligned
with my values. Enter the *Sterling Plus Mastermind Community*...
FACT 1: There are a lot
more "conscious" entrepreneurs (and consumers) out there than previously believed.
Citizens of the Earth who want a sustainable planet are estimated at over 50
million people. No matter what you call them...
Eco-Entrepreneurs
Cultural Creatives
LOHAS (Lifestyles
of Health and Sustainability)
Green Businesses
Conscious
Entrepreneurs
Feminine Energy
The name isn't important. But the values are. Fortunately, you don't have to
sacrifice powerful salesmanship so your values can stay intact. They are the fastest
growing market in the population. I think it's time those needs were taken
seriously.
But guess what? You don't have to sacrifice powerful salesmanship so your
values can stay intact. Now you can have BOTH!
FACT 2: Mentoring with
someone who does NOT share your values always ends badly.
Believe me, I'm not about to enter into a holier than thou stance here. I do
all sorts of no-no's like eating meat, drinking diet sodas, even using disposable diapers on both of my sons -
yes, there is a landfill out there with my name on it. Sorry. I'm not
perfect. None of us are. But I believe we should strive to give back and
take care of our planet...and support those who do just that.
Look,
I can write a sales letter like nobody's business. I can turn the cash
machine on for my clients with the words I use. And I know how to create a
killer buzz. So do a lot of self-professed gurus. The difference is,
I also have integrity and a deep-seated need to serve my clients well.
See,
there really is no reason why salesmanship and
respect for conscious marketers has to be mutually exclusive. You can overlay
the principles of powerful marketing with the practicality of what real
people want...IF you know how. Follow my lead and you will soon be building a ruthlessly
loyal group of followers yourself.
FACT 3: Your mentor
should also have a mentor.
Are you done learning
stuff? I didn't think so. How can any of us ever keep up with the new
developments and technologies. We're BUSY. A mentor can test, do the leg
work for you and tell which of the 100 widgets is the one YOU should be
using.
But more than that, you also need to be
inspired and
motivated on a regular basis. I have personally had a mentor since 2003 -
sometimes
more than one. They have changed over time but I will ALWAYS have one
because I want to be pushed to my full potential. You should have one too.
I Want To Be
YOUR Mentor!
If
you feel like we are a good fit, I'd like you to consider joining my
exclusive*Sterling Plus Mastermind Community*.a safe place to learn
cutting edge marketing techniques, the latest trends, and get motivated into
ACTION.
Now you can get your questions answered
and your personal business strategies created.all while magnificently
growing your wealth. Think of it as a private mastermind group of
like-minded individuals, all looking to create profitable businesses,
enjoy
more freedom, and make a difference in the world. It's all about...
But first, a WARNING...
I'm gonna tell you right now that me doing this is going to piss a lot of
people off. Some of the tried and true marketers who have been doing things
the same tired way since the days of the dinosaur will likely poo poo the idea
that there is any merit in this type of hybrid marketing.
Know why? Because they are afraid. They sense there is a shift coming, and they are
afraid to go with the flow of it. After all, if they suddenly don't have all
the answers, then who does? I'll tell you who does.YOU do. All they
have to do is listen to the cries I have heard for years begging to not be
talked down to or served up a heaping plate of hype.
This Isn't JUST About Writing Copy...It's About
Sharpening Your Marketing Mindset!
As an entrepreneur or solo-business owner, chances are you pretty isolated.
That is the exact reason why connecting a private group like the
*Sterling Plus Mastermind Community* is critical asset to your business. Masterminds that
bring forth the group consciousness are the unspoken difference between a
highly successful venture and one that plods along without a roadmap.
As a member, here is what you get:
1 Two private group coach meetings via telephone
with me
and my carefully chosen experts each month - $18,000 annual value
There is nothing quite as powerful as gathering with like-minded people. But
sometimes travel can be difficult, cumbersome and expensive. We're very
blessed that today we can share experiences and ideas on the phone. So each
month we will cover a vital marketing area that will rock and roll your
business. Jump aboard to hear about.
Effortlessly writing effective emails, postcards, and sales letters that grab their attention WITHOUT banging them over the head;
Specific steps you can take to become a PR darling and celebrity in your field;
The A-B-Cs of building a MARKETING FUNNEL so you always have clients in the pipeline and passive income coming in;
How to DEEPLY RESEARCH your target market so you REALLY know how to talk to them to get them to take action;
ETHICAL WAYS to use language patterns and NLP(neurolinguistic language patterns) to step into your prospects thinking process;
Methodically BUILD YOUR LIST so you never go hungry again;
How to properly write a Pay Per Clickad that attracts qualified leads at bargain basement prices;
How to FIND LOST TIME in your day so you get more done faster.and make room for FUN;
Up-to-date techniques that help convert leads into sales WITHOUT being pushy;
Superstar secrets that keep you FOCUSED and MOTIVATED under any and all circumstances!
2 Downloadable AUDIO (in MP3 format) or Video recordings of each and every call - $1,200
annual value
I get it. You are
juggling a zillion things. But you don't want to sign up for the
*Sterling Plus Mastermind Community* now if you can't make the calls. Don't worry!
Whether you are available or not, you can STILL benefit. We professionally
record each one for you so you can revisit it time and time again. Listen at
your computer. Burn a CD. Upload it to your iPod. Unlike other groups, there
are so many options for you to take in this information and really DO
something with it. I am here for your success.
I love doing Copy Makeovers. Really, I do. They get me giddy when I see all the possibilities of sculpting so-so copy into powerhouse works of art! That’s why I’ve added monthly Copy Makeovers. Only MEMBERS are eligible for free Copy Makeovers like this one for Dr. Cindy Brown.
(We can’t guarantee when your Copy Makeover will happen but it surely WON’T happen unless you’re in the Sterling Plus Mastermind Community.)
3 Online written PDF notes
of each info-packed call - $1,200 annual value
Guess what? Some
people prefer to take in information by reading it. Not to worry. My
team has you covered. Whatever we discuss on the
calls is forever preserved in the notes so you never miss a beat. Print
it out and read it in the bathroom! Or put it in a binder. (I know just
where you can get one for free! Keep reading...)
4Monthly printed
newsletter, *Hot Off the Presses* delivered right to your
mailbox - $1,200 annual value
You've seen how much
free information I cram into my weekly ezine, *Copywriting TNT*. Just wait
until you take a gander at what is inside this loaded newsletter! It'll blow
your socks off. You'll learn about new trends, see marketing makeovers, read
how to articles, and so much more! In fact, YOUR business could be featured,
garnering you a ton of free publicity! (Once we get to know, like and trust
each other, I want to tell the world about you and your successes!)
5
Handsome binder for easy organization of *Hot Off the Presses* newsletters -
$29 value
(...See, I told you to keep reading!) Do you have a stack of papers on your desk that you're
going to "get to someday"? I don't want the *Hot Off the Presses* newsletter to get buried in that pile. Since you will want to refer to this
resource over and over again I'm making it easy for you. Please accept my
gift of this binder to keep this information organized on your marketing
shelf, free of charge with your membership.
6
FREE access to private *Sterling Plus Mastermind Community Forum*
to maximize networking and joint venture opportunities - Priceless!
What good is belonging
to an exclusive co-creating group if you can't connect more than once a
month? Very little, I say. So I developed a private online community just
for my *Sterling Plus Mastermind Community* members. This forum is one of the most powerful components of
your *Sterling Plus Mastermind Community* membership. It pulls you together with like-minded
professionals. You may be surprised to find your new coach, copywriter, or
joint venture partner when you make the effort to get involved. It is an
amazing resource!
7 FREE promotion for your business to other members in the Private Forum! - Priceless!
Promote your business to all the other members and see what others are doing too. It is an amazing place to get the word out about you and your business!
Come play in my sandbox for the low test drive price of $39.95 per month.
(Until the price goes up on June 1, 2009 to $69.95)
Right now you can dip your toe in and see if the *Sterling Plus Mastermind Community* is a fit for you for the price of about three lattes a
week from
Starbucks (or Coffee Bean, or Peets, or whatever your favorite coffee
place is) and you KNOW you drink more than that!
There is absolutely
ZERO OBLIGATION to stay any longer than you desire.
Quit at any time. If you aren't happy, please don't stick around. It does
nobody any good. Only like-minded folks should be working together here. We
will kiss, wish each other well, and wave goodbye.
Remember, any RISK assumed is purely on ME! I spend a lot of time bonding
and helping any group I bring together - time I could invest in other
high dollar activities. But I adore helping conscious entrepreneurs like
you, so there is no place else I would rather be. And I know you will love
adding this exclusive membership to your marketing arsenal. Ready to get
started? Let's go!
Risk Free Reservation Form
YES, Lorrie! I am so excited to become an EXCLUSIVE MEMBER of your
private
*Sterling Plus Mastermind Community*!
I understand
this is a uniquely organized membership with access to top quality
information and individuals. I am eligible to test drive the program
for only $39.95 per month. You will be
automatically billed the low regular monthly membership dues of just
$39.95 each month.
As long as
my membership is in good standing, I enjoy the following benefits:
Two private group coach meetings via telephone with with Lorrie and her carefully chosen experts each month - $18,000 annual value
Downloadable
AUDIO recordings (in
MP3 format) of each and every call - $1,200 annual value
Online written PDF notes of each info-packed call - $1,200 annual value
Monthly printed
newsletter, *Hot Off the Presses* delivered right to your mailbox - $1,200 annual value
Handsome binder for easy organization of *Hot Off the Presses* newsletters - $29
value
FREE access to
private *Sterling Plus Mastermind Community Forum* to maximize networking and joint
venture opportunities – Priceless!!
Of course I
understand all the risk is on Lorrie's shoulders, NOT mine. I can
cancel my membership at any time with no obligation. I realize
canceling my membership immediately halts all access to my
membership benefits.
What a GREAT deal! I am ready to take
action, skyrocket my income, and leapfrog my business to the next
level right away! Sign me up, Lorrie!
Once my order is
processed via your online secure form, I will get all the
information I need to get started right away.
Click to order
securely by credit card
Our NEXT call is right around the corner! Don't wait another minute to
start your next life in business! Talk with you very soon!
Warmly,
Lorrie Morgan-Ferrero
P.S. Remember half the battle of keeping your drive is by staying fueled!
That is exactly what you get a steady flow of with the *Sterling Plus Mastermind Community* ...cutting edge info, masterminding opportunities, and
encouragement by fellow members who truly CARE about your success.
Come join us. Reserve your spot now.
P.P.S.Outsiders
will wonder how you manage to make so much money while having so
much time off to do what you love.
"Lorrie interviews you and somehow, I can't explain
it, she gets into your spirit, into your mind and she writes in your words.
In fact, she's written some things for me and I've read it and I've said
"Wait a minute, I didn't know I wrote this!" I didn't - Lorrie wrote
it....You want somebody that is really gifted and talented and can help you
bring it to the people that you want to reach, in YOUR voice, Lorrie's style
is Red Hot, yes it is. She is the BEST!"
"There's a real shortage of copywriters who are
GOOD. I used to be one myself, so I recognize quality when I see it. Lorrie
Morgan-Ferrero is a crack copywriter whose work (tastefully) sells! I
highly recommend her!"
Alexandria K. Brown, "The E-zine Queen" (tm), Author
of Award-Winning Manual: "Boost Business With Your Own E-zine"
"I'm the kind of guy who likes to spend my time
making money. That means I don't have time to do everything else. So I
have to hand projects off to people I trust. Lorrie understands my style
and she gets the job done. The only bad thing about recommending her is
that she'll be too busy to work for me because I know you'll love her."
Tom Antion, Author of "Click: The Ultimate Guide to
Electronic Marketing."
Red Hot
Communications, Inc.
| 16141 Cohasset St. | Van Nuys, California | USA
Tel/Fax: 1-877-293-8311 | Contact Us:www.RedHotHelpDesk.com