Psst! There's a New Game in Town...

Monthly Private *Sterling Plus Mastermind Community* Calls…   Guest Speaker Teleseminars Guest Speaker: Fabienne Fredricksen Title: *Client Attraction* Date: Thursday, July 9, 2009 Time: 12pm Pacific/3pm Eastern Fabienne Fredrickson is the founder of www.ClientAttraction.com and creator of The Client Attraction System®, the most complete one-on-one Client Attraction training program for private practices and small businesses. Guest Speaker: Michele PW (Michele Pariza Wacek) Title: *Social Networking* Date: Wednesday, August 19, 2009 Time: 12pm Pacific/3pm Eastern Michele PW of www.MichelePW.com is considered one of the hottest marketing strategists around, Michele PW has a reputation for crafting promotional materials and creating marketing campaigns that get results. She is a national speaker and author, plus her client list reads like the "who who's" list of Internet marketing. Guest Speaker: Kelly O'Neil Title: *Marketing to the Affluent* Date: Wednesday, September 2, 2009 Time: 12pm Pacific/3pm Eastern Award winning Speaker, Author and Marketing to the Affluent Expert, Kelly O'Neil of www.UplevelStrategies.com, is passionate about helping entrepreneurs think big and play bigger to build thriving six and seven figure businesses.   Second Monthly Calls - Webinars Speaker: Lorrie Morgan Ferrero Title: *Red Hot Copy Makeovers* Date: Wednesday, July 15, 2009 Wednesday, August 5, 2009 Wednesday, September 2, 2009 Time: 12pm Pacific/3pm Eastern  Note: This call is for *Sterling Plus Mastermind Community* Members. Try us out. Scroll to the bottom to reserve your spot!

From Los Angeles, California Thursday, 5:40 p.m. Hi there, You are NOT stupid. But most marketers out there think you are. I've heard them. They equate their customers to the cartoon character Homer Simpson. Worse yet, they call them "sheep-ple"...like "sheep". Disgusting. So why do people keep looking to learn from marketers who don't respect them or their cause but who are simply looking to make a buck off them? I don't know the answer to that. But I do know this... Something is missing from today's marketing and I know just what it is.

Women Are Wearing the Pants Now!

I'm taking a huge professional risk by coming out as a helmswoman of what I see as a new era in marketing. After all many of the gurus I have studied under are not onboard with trying to reach people in a NEW way. But here is the deal.

At one of my latest live workshops, I had a remarkable revelation. The people around me were not only successful, bright, and open to learning. But they were CONSCIOUS...and frankly had a lot of feminine energy. (No offense guys, but today's successful marketers are simply more in touch with the long term effects of their relationships to their customers.) They were curious about how the marketing game works, but they don't agree with the hypey methods that scream through the pages.

Ever since I vowed to master copywriting in 1999 in an effort to stay home and raise my two sons, I made it my business to hunt down the gurus (both dead and alive), and suck as much information out of them as I could. And learn I did.

I studied Claude Hopkins (dead), John Caples (dead), Gene Schwartz (dead), David Ogilvy (dead), Rosser Reeves (dead), Dan Kennedy (alive), John Carlton (alive)...just to name a few.

All tough "men's men". They worked the trenches with hardcore, balls-to-the-wall copy. My goal was to write just like them.and they taught me. Side by side you'd be hard-pressed to recognize which of us was coursing more testosterone through our veins. And you know what? I LOVED it! It was so direct and in-your-face. My copy stood up and spoke a language I personally never could. (I'm a reclusive southern girl who moved 16 times before graduating high school, after all.)

After studying with the boy's club (and tapping into my own heart when acknowledging WHO I attract from my events) here is what I now know.

There IS another way. It's entirely possible to weave the traditional PROVEN methods of marketing with the new rising consciousness of many consumers. I've been feverishly researching, testing, and tracking my theories and guess what? They hold water and I am...

There IS a difference in how you should approach some markets. I'm sensitive to that fact now. But it is also true that many of the same marketing principles work regardless of who you are talking to. I am here to help you separate the wheat from the chaff.

Because I really get off on helping others, I wanted to launch a NEW group that was eager to grow and aligned with my values. Enter the *Sterling Plus Mastermind Community*...

FACT 1: There are a lot more "conscious" entrepreneurs (and consumers) out there than previously believed.

Citizens of the Earth who want a sustainable planet are estimated at over 50 million people. No matter what you call them...

• Eco-Entrepreneurs
• Cultural Creatives
• LOHAS (Lifestyles of Health and Sustainability)
• Green Businesses
• Conscious Entrepreneurs
• Feminine Energy

The name isn't important. But the values are. Fortunately, you don't have to sacrifice powerful salesmanship so your values can stay intact. They are the fastest growing market in the population. I think it's time those needs were taken seriously.

But guess what? You don't have to sacrifice powerful salesmanship so your values can stay intact. Now you can have BOTH!

FACT 2: Mentoring with someone who does NOT share your values always ends badly.

Believe me, I'm not about to enter into a holier than thou stance here. I do all sorts of no-no's like eating meat, drinking diet sodas, even using disposable diapers on both of my sons - yes, there is a landfill out there with my name on it. Sorry. I'm not perfect. None of us are. But I believe we should strive to give back and take care of our planet...and support those who do just that.

Look, I can write a sales letter like nobody's business. I can turn the cash machine on for my clients with the words I use. And I know how to create a killer buzz. So do a lot of self-professed gurus. The difference is, I also have integrity and a deep-seated need to serve my clients well.

See, there really is no reason why salesmanship and respect for conscious marketers has to be mutually exclusive. You can overlay the principles of powerful marketing with the practicality of what real people want...IF you know how. Follow my lead and you will soon be building a ruthlessly loyal group of followers yourself.

FACT 3: Your mentor should also have a mentor.

Are you done learning stuff? I didn't think so. How can any of us ever keep up with the new developments and technologies. We're BUSY. A mentor can test, do the leg work for you and tell which of the 100 widgets is the one YOU should be using.

But more than that, you also need to be inspired and motivated on a regular basis. I have personally had a mentor since 2003 - sometimes more than one. They have changed over time but I will ALWAYS have one because I want to be pushed to my full potential. You should have one too.

I Want To Be YOUR Mentor!

If you feel like we are a good fit, I'd like you to consider joining my exclusive *Sterling Plus Mastermind Community*.a safe place to learn cutting edge marketing techniques, the latest trends, and get motivated into ACTION.

Now you can get your questions answered and your personal business strategies created.all while magnificently growing your wealth. Think of it as a private mastermind group of like-minded individuals, all looking to create profitable businesses, enjoy more freedom, and make a difference in the world. It's all about...

But first, a WARNING...

I'm gonna tell you right now that me doing this is going to piss a lot of people off.  Some of the tried and true marketers who have been doing things the same tired way since the days of the dinosaur will likely poo poo the idea that there is any merit in this type of hybrid marketing.

Know why? Because they are afraid. They sense there is a shift coming, and they are afraid to go with the flow of it. After all, if they suddenly don't have all the answers, then who does? I'll tell you who does.YOU do. All they have to do is listen to the cries I have heard for years begging to not be talked down to or served up a heaping plate of hype.

This Isn't JUST About Writing Copy...It's About Sharpening Your Marketing Mindset!

As an entrepreneur or solo-business owner, chances are you pretty isolated. That is the exact reason why connecting a private group like the *Sterling Plus Mastermind Community* is critical asset to your business. Masterminds that bring forth the group consciousness are the unspoken difference between a highly successful venture and one that plods along without a roadmap.

As a member, here is what you get:

1 Two private group coach meetings via telephone with me and my carefully chosen experts each month - $18,000 annual value

There is nothing quite as powerful as gathering with like-minded people. But sometimes travel can be difficult, cumbersome and expensive. We're very blessed that today we can share experiences and ideas on the phone. So each month we will cover a vital marketing area that will rock and roll your business. Jump aboard to hear about.

2   Downloadable AUDIO (in MP3 format) or Video recordings of each and every call - $1,200 annual value

I get it. You are juggling a zillion things. But you don't want to sign up for the *Sterling Plus Mastermind Community* now if you can't make the calls. Don't worry! Whether you are available or not, you can STILL benefit. We professionally record each one for you so you can revisit it time and time again. Listen at your computer. Burn a CD. Upload it to your iPod. Unlike other groups, there are so many options for you to take in this information and really DO something with it. I am here for your success.

I love doing Copy Makeovers. Really, I do. They get me giddy when I see all the possibilities of sculpting so-so copy into powerhouse works of art! That’s why I’ve added monthly Copy Makeovers. Only MEMBERS are eligible for free Copy Makeovers like this one for Dr. Cindy Brown.

(We can’t guarantee when your Copy Makeover will happen but it surely WON’T happen unless you’re in the Sterling Plus Mastermind Community.)

3   Online written PDF notes of each info-packed call - $1,200 annual value

Guess what? Some people prefer to take in information by reading it. Not to worry. My team has you covered. Whatever we discuss on the calls is forever preserved in the notes so you never miss a beat. Print it out and read it in the bathroom! Or put it in a binder. (I know just where you can get one for free! Keep reading...)

4   Monthly printed newsletter, *Hot Off the Presses* delivered right to your mailbox - $1,200 annual value

You've seen how much free information I cram into my weekly ezine, *Copywriting TNT*. Just wait until you take a gander at what is inside this loaded newsletter! It'll blow your socks off. You'll learn about new trends, see marketing makeovers, read how to articles, and so much more! In fact, YOUR business could be featured, garnering you a ton of free publicity! (Once we get to know, like and trust each other, I want to tell the world about you and your successes!)

5    Handsome binder for easy organization of *Hot Off the Presses* newsletters - $29 value

(...See, I told you to keep reading!) Do you have a stack of papers on your desk that you're going to "get to someday"? I don't want the *Hot Off the Presses* newsletter to get buried in that pile. Since you will want to refer to this resource over and over again I'm making it easy for you. Please accept my gift of this binder to keep this information organized on your marketing shelf, free of charge with your membership.

6   FREE access to private *Sterling Plus Mastermind Community Forum* to maximize networking and joint venture opportunities - Priceless!

What good is belonging to an exclusive co-creating group if you can't connect more than once a month? Very little, I say. So I developed a private online community just for my *Sterling Plus Mastermind Community* members. This forum is one of the most powerful components of your *Sterling Plus Mastermind Community* membership. It pulls you together with like-minded professionals. You may be surprised to find your new coach, copywriter, or joint venture partner when you make the effort to get involved.  It is an amazing resource!

7 FREE promotion for your business to other members in the Private Forum! - Priceless!

Promote your business to all the other members and see what others are doing too. It is an amazing place to get the word out about you and your business!

Come play in my sandbox for the low test drive price of $39.95 per month.

(Until the price goes up on June 1, 2009 to $69.95)

Right now you can dip your toe in and see if the *Sterling Plus Mastermind Community* is a fit for you for the price of about three lattes a week from Starbucks (or Coffee Bean, or Peets, or whatever your favorite coffee place is) and you KNOW you drink more than that!

There is absolutely ZERO OBLIGATION to stay any longer than you desire. Quit at any time. If you aren't happy, please don't stick around. It does nobody any good. Only like-minded folks should be working together here. We will kiss, wish each other well, and wave goodbye.

Remember, any RISK assumed is purely on ME! I spend a lot of time bonding and helping any group I bring together - time I could invest in other high dollar activities. But I adore helping conscious entrepreneurs like you, so there is no place else I would rather be. And I know you will love adding this exclusive membership to your marketing arsenal. Ready to get started? Let's go!

Our NEXT call is right around the corner! Don't wait another minute to start your next life in business! Talk with you very soon!

Warmly, 

Lorrie Morgan-Ferrero

P.S. Remember half the battle of keeping your drive is by staying fueled! That is exactly what you get a steady flow of with the *Sterling Plus Mastermind Community* ...cutting edge info, masterminding opportunities, and encouragement by fellow members who truly CARE about your success.

Come join us. Reserve your spot now.

P.P.S.Outsiders will wonder how you manage to make so much money while having so much time off to do what you love. 

Success was never meant to be so hard.

Come join us. Reserve your spot now.

What others are saying about Red Hot Copy...

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"Lorrie interviews you and somehow, I can't explain it, she gets into your spirit, into your mind and she writes in your words. In fact, she's written some things for me and I've read it and I've said "Wait a minute, I didn't know I wrote this!" I didn't - Lorrie wrote it....You want somebody that is really gifted and talented and can help you bring it to the people that you want to reach, in YOUR voice, Lorrie's style is Red Hot, yes it is. She is the BEST!"

Les Brown, legendary motivational speaker

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"Lorrie writes red hot copy that sells stuff - NOW! You will love her words that make cash registers go Ka-CHING."

Mark Victor Hansen, America's leading expert on human potential

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"There's a real shortage of copywriters who are GOOD. I used to be one myself, so I recognize quality when I see it.  Lorrie Morgan-Ferrero is a crack copywriter whose work (tastefully) sells!  I highly recommend her!"  

Alexandria K. Brown, "The E-zine Queen" (tm), Author of Award-Winning Manual: "Boost Business With Your Own E-zine"

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"I'm the kind of guy who likes to spend my time making money.  That means I don't have time to do everything else.  So I have to hand projects off to people I trust.  Lorrie understands my style and she gets the job done.  The only bad thing about recommending her is that she'll be too busy to work for me because I know you'll love her."

Tom Antion, Author of "Click: The Ultimate Guide to Electronic Marketing."

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