Hi Fellow Entrepreneur,

Interested in boosting your business, but don't want the expense of hiring a professional copywriter to do it for you? I have the perfect solution. Pocket that extra cash because you're invited to my 6 session hands-on teleclass called The Red Hot Copywriting Bootcamp. By the end of the course, you'll know skills no one can ever take away from you. And you'll find yourself tapping into them over and over again for the life of your business. (Heck, you may even want to take up copywriting yourself.)

	Listen to exactly how Michael Port made $7,674 in 72 hours from skills he learned from Lorrie's copywriting teleclass!
Michael Port ww.michaelport.com

Here's What Makes This Training SO DIFFERENT...

A few years ago my husband and I were learning how to swing dance in a class located in a huge dance hall. There must have been 300 dancers of all different skill levels. To get us up to speed as fast as possible, we were instructed to continually switch partners after each song. (You never know when one person can spot a glitch another may completely miss). Plus professional dance instructors were peppered around the dance hall to give us personal attention too.

We found out, there is no faster way to learn a skill than by immersing yourself in it AND getting outside input from many different sources. Well, by the end of our sessions, my husband and I cut quite the rug.

I Learned a Valuable Lesson

Because switching points of view in a classroom setting is such a foolproof way to teach, I’ve mimicked this successful model in my own classroom, the Red Hot Copywriting Bootcamp. Don’t worry. You won’t have to dance. But you will benefit by being able to bounce your ideas off of like-minded team members in a safe environment.

When you sign up, you will be partnered with different students over the course of the class to hold each other accountable. This ensures you won't be throwing your money away but will actually have copywriting imprinted among your other business talents. (There is no other copywriting training at this point that uses this highly effective method of training.) Plus you’ll have a whole team dedicated to helping you compose actual copy targeted to your business. You do the homework. My team of professional copywriters, your team and I will evaluate it, make suggestions and review your revisions.

By the end of the workshop, you’ll walk away with professional grade copy that would have cost you a ton of money.  You get the same quality at a fraction of the cost…and a LOT more attention.

To speed up the learning curve, I’m setting up a private forum for members of the workshop and me.  You’ll be able to bounce ideas off one another in between sessions.  And I’ll be there to follow your progress.

Here's what else you'll get:

Professional copywriters (including myself) on hand to help you with your trouble spots;

A step-by-step blueprint of exactly how to get started and keep your copy momentum going;

Specific exercises that take you out of writer’s block and tap into your most creative side;

  Personal homework you can transfer to your own powerful marketing campaigns;

A mini-mastermind of students you work with to brainstorm the most effective approaches for YOUR business copy;

  Blind evaluations by fellow students to get a fresh perspective on your work;

  The opportunity to evaluate other people’s copy so you recognize firsthand what works and what doesn’t;

   Access to an interactive student forum so you can do independent research and get immediate answers;

   And of course, I’ll be keeping a watchful eye over the entire process so I can jump in and offer help too.

Your Complete Copywriting Toolkit

Beginning September 2007 the Red Hot Copywriting Bootcamp is held via telephone for 4 classes (plus 2 bonus critique classes) so I can hold your feet to the fire!  (Don’t think they call me “Red Hot” copy for nothing!)

Your business will evolve to the next level and beyond. Each subject stands on its own. But, every piece to the puzzle of this system is integrated and integral. You don’t need to go on a treasure hunt.  I’ve done the hard work for you. 

Support steps BEFORE we begin:

o      Register on group forum, including link to sample of sales copy

o      Share business goals and unique issues on forum

o      You will be partnered in teams to critique each other’s copy

o     (NOTE: Lorrie and Red Hot Copy team will be able to address specific questions on the forum only

Here’s our syllabus:

Mission One  

Behind the Scenes of Writing World Class Copy
How to Write Killer Copy Even If You Hate Writing

We will cover exactly what questions you must ask before writing a single word of copy – miss even one of these steps and I guarantee I’ll be able to recognize your copy…because it will NOT make sales for you.  (In fact, chances are it will agonizingly suck). After this class, you’ll have ‘em nodding in agreement instead of nodding off to sleep. We’ll cover…

The 3 crucial rules of sales you  must know before you can ever understand WHY someone buys...and why they DON'T;

What background materials you need before you begin to write;

The hush hush resources you can use to learn more about your target market to practically read their minds;

How to scientifically profile your audience using the same methods deep pocket    corporations spend millions on;

 Where to go to spy on your competition and why you MUST not ignore this step (or you'll soon be squashed like a bug in your market);

How to get your copy to sound natural and conversational so you build loyalty and trust over time, making you the first person they think of when it's time to spend money;

Ways to get your prospect to sing like a canary about what she is dying to spend her money on;

My secret to turning phrases into benefit-driven statements that attract attention;

How to dig up the right keywords and phrases your target audience thinks of when looking for your product or service.

Support Steps:

o        Lecture

o        Homework assignments posted to forum

o       Questions posted to forum so we can all benefit from solutions

 For Details!

Mission Two 

Arguably the most important combo of words in your copy, wouldn’t you agree?  Here's what David Ogilvy, one of the brightest advertising geniuses ever, said about the power of headlines:

"On the average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money."

But they don’t happen by accident! Relax. With the Red Hot Copywriting Bootcamp, it’s all under control…

You don’t need to be a writer to write great headlines;

Learn which kinds of words stand out in headlines and which to avoid at all costs;

Let me show you the fastest way to uncover headlines that convert window shoppers into buyers;

Swipe all 10 of my busy-person templates for no-brainer headlines that get them reading;

Which fonts and colors are the most compelling to use;

We’ll go over my headline checklist, step-by-step, to make sure you’re on track;

Which headline is better? No more guessing. I’ll show you how to split test those babies;

My little insider secret that will have you writing captivating headlines in no time!

What should NEVER be above your headline, yet most novices do it anyway!

Support Steps:

o     Briefly share target market successes with group

o     Lecture

o     Homework assignments posted to forum

o     Questions posted to forum so we can all benefit from solutions

 For Details!

Mission Three 

Too-Hot-To-Handle Persuasion Techniques, Finding Your Flow and Waking Up Your Inner Marketer:
Adding the “You” to Your Copy

Even as a professional copywriter, there is nothing I dread more than facing down a blank computer screen.  But the truth is, nothing happens until you start getting those words strung together so they create a compelling reason for someone to buy. That’s when you start making money…when the copy is written. Let me show you some insider tricks to getting it done quickly and effectively.  In this class you will master…

The method of chunking your copy into manageable sections so it gets out to the world much faster;

The Number One Rule of Copywriting you must never underestimate!

How “blind bullets” pack an extra wallop, create curiosity and entice them to buy, making your copy sell like never before;

How making the right choices of punctuation and formatting will dramatically impact your copy;

Ways to get your target market to trust you without stooping to hype and exaggeration;

The use of psychological hot buttons and mental gymnastics that hypnotize your reader into buying;

When to NEVER ask for the order, yet clients with less marketing savvy will insist on;

Which instances short copy actually outperforms longer copy (yes, those times do exist);

The step-by-step roadmap to writing a sales letter that actually SELLS.

Support Steps:

o    Briefly share headline successes with group

o    Lecture

o    Homework assignments posted to forum

o   Questions posted to forum so we can all benefit from solutions

 For Details!

Vicki Durr www.seasonedhearts.com

Lorrie Morgan-Ferrero's Red-Hot-Copy Writing Boot Camp - An absolute must for anyone with a Website. I was totally lost and clueless when it came to writing a compelling sales copy letter that caught, hooked, and pulled my perfect customer into my Internet business. With Lorrie's techniques and red-hot boots, I marched proudly through boot camp and wiped out my writers block. I learned how to break the sales copy letter into manageable bite size pieces thus, empowering me to write an engaging yet persuasive strategic attraction plan. As a result of consistently following her simple, clear-cut, baby process steps for a gripping sales copy letter, I have increased my Website traffic of unique visitors by over 700% and have doubled my "Down Home News" Subscriber list.

Mission Four 

Going from Blank Page to Copy that Rocks:
The Fastest Way to Get Your Marketing Message Out With Red Hot Copy’s Proprietary “Speed Copy” Formula

Now that we’ve covered everything you need to know to get your copy up and running, I’m not going to just let you go that easily. It’s like riding a bike…once you get it, you’ll always get it. But it’s nice to have those training wheels on just a little longer until your skills feel super solid. This time around it’s your show. I’ll pick a few pieces of copy and we’ll critique them as a group.

We’ll evaluate copy using my personal sequential formula – SOBOC;

79% of all Internet users scan copy first - what’s the scannability factor on this piece?

Is the opening compelling? What’s above the fold?

Is the copy benefit-oriented? Sufficiently "twist the knife"? Does it solve a problem?

Is there a strong offer with a guarantee? Is it clear or confusing?

What about the close?  Does it tie up the loose ends? Does the P.S. actually contribute anything?

Support steps:

o        Briefly share sales letter successes with group

o     Lecture

o     Interactive copy critiques

o     You can still access the forum for up to a year after the Red Hot Copywriting Bootcamp is over!

For Details!

Jane Hendry www.janeology.co.uk

When I first joined Lorrie's Red Hot Copywriting Bootcamp, I already had some experience of copywriting for clients, but I was struggling to structure my pieces and I wasn't entirely clear on what elements needed to go in or in what order.  In fact, I was finding the whole thing to be a bit of a drag and wasn't really enjoying the process because I never really knew where to start.  And, as anyone who has ever done any writing will know, not starting is the worst thing you can do! Lorrie showed me a system that I can apply to any piece of copy and taught me very specific techniques and formulas so that I now approach my work in a more confident and organised way. This makes it much easier to get going and to keep going!  Not only that, but she is a very warm and approachable person and made the classes highly interactive - everyone had a chance to ask questions and bring their own ideas to the table.  This helped me to learn more and more quickly because we were engaging with the material rather than being "lectured" or just receiving an "information dump", which happens so much these days. I am constantly using the notes I made in the bootcamp to help me with my current writing assignment.  Thanks Lorrie!

 

But What Really Makes this Course Stand Head and Shoulders Above Any Other Virtual Learning Environment Is the Accountability!

Let your team down and you end up in the BBQ Pit!

That's right. The beauty of this course is you work as a team. That's is what makes this education stick. Each day during the week you get an easy bite-sized Drill that takes you 10-15 minutes tops (you get weekends off). The more you practice, the better you'll get. 

See this isn't a bogus course designed to take your money while I sit back resting on my laurels. I am in the trenches with you...handing you exactly what you need as copywriter (either for yourself or as a profession) to go from a blank page to a high impact sales letter. By the end of the 6 weeks, this skill is firmly implanted in your brain and can travel all the way down to your fingertips and out on the page. 

Need to Miss a Class? No Problem! 

You'll get access to a full recording of each and every call. FOR FREE!! It's just one of the perks to my classes. Don't worry about tailoring your schedule to the call times. BUT don't wait too long! You don't want to fall behind, Recruit!

Can I Tell You Something Really Embarrassing? 

Here goes.  Recently I spent 4 days working a small speaking seminar of 40 people, shadowing one of the most successful Internet marketing gurus out there today.  This guy is a self-made millionaire.  Yet when he wanted help with sales, he turned to ME - a copywriter.  (That's because copywriting is just sales on paper.)

Together, we sold over $10,000 in one day to 40 people - all profit.  (If you're mathematically challenged, like me, that averages out to about $250 per person). 

He brought me onboard because of my sales ability.  Yet he told me (here comes the embarrassing part), "Lorrie, you're great at promoting other people.  But you're lousy at promoting yourself." 

He's right.  If you're my client, I'll sing your praises to the heavens.  And other people will listen.  I know what to say about YOU.  But if we're talking about little ole me, it makes no difference whether or not I have something of incredible value. It's flat out difficult for me to even tell it to other people.

I'd say something like, "I have these gold bricks I'd like to give away if you don't mind taking them off my hands."  Never mind you might actually WANT what I have to offer.  Well, this is the position I find myself in right now.  (No, not the gold brick part.  The having something valuable to tell you about.)

So here goes.  You are simply not geared for success if you don't understand how important copywriting is to the bottom line of your business. Copywriting is a NON-NEGOTIABLE skill!

Murray Marder Websites: Commercial Mortgage Success Tips and Mortagage Loans

Wow Lorrie! All I can say is that I received my Christmas present very early this year by meeting you. Where do I begin? For the last 27 years I’ve been involved with lead generation, return on investment , profitability, and sales & marketing in general I thought I knew it all until I heard about YOU.I thought copywriting? I am not a writer, how could this help me sell more of my products to my prospects? Then on that first tele-seminar where you dissected all of the pieces of a great sales letter, I discovered how much I did not know about writing sales letters. I mean, come on…Headlines, opening hook, sub heads, problem ,agitate, revolve, bullets, what was ALL this? Then for each element, you educated, illustrated, & enlightened me about how all of these pieces are necessary for a compelling argument and call to action to make that customer buy my products and services……. In fact, now that I know what the standard pattern is , I think of you when I’m reading long sales letters I get from other top internet marketing people….so you have changed my sales process forever. In addition, I do have to thank you for your patience, generosity of knowledge, sincerity, and really showing me you care about me improving my skills. On a scale from 1-10, I think you are about a 1,000.00 in my book….and based on the reactions from all of the others from the copy bootcamp, silver calls, the online forum, I would say that everyone else thinks you are amazing too! I feel very lucky that I am in the company of such great people as Mark Victor Hansen, Les Brown, Alex Mandossian, John Childers, & Tom Antion to be able to tell you …. that I agree you ARE THE girl to go to for great copywriting! You are a truly amazing!

Minimal Time for Maximum Return on Investment

Give me a weekly commitment of just 4 hours to do your Drills and listen to the weekly call.  (I don’t want to interfere with your already extremely busy life!) And I guarantee you will become a top-notch copywriter in your own business by the end of Bootcamp. It costs $3,000 to as much as $15,000 to hire a professional copywriter. But you won’t pay anywhere near that amount. You’ll get the knowledge and skill of a pro for just $997.

What you’ll invest in this course will repay you for the lifetime of your business. I’m asking about a quarter of what you pay to go to one major seminar...and you don’t have to pay for travel, hotel or meals. Plus you get to get on with your life while learning something valuable at the same time.

Free Educational Course Materials

A lot of educational trainings charge you extra for the course materials on top of your tuition. Not so with the Copywriting Bootcamp. Just buying the course materials alone is nearly the cost of admission—$269 in educational materials are yours for FREE!

	The Bootcamp companion “Field Guide” - your fully downloadable  copywriting blueprint you can use over and over again ($97 value)   BONUS - You will receive your very own hardcopy version of the "Field Guide" as well! ($97 value)
	Five hours of “Field Guide” companion MP3 audios (downloadable) ($125 value)
	“Red Hot Headline Creator” software (downloadable) ($47 value)

You will also receive...

* FREE downloadable written transcript of each live call (excluding Hot Seats)

* Hardcopy CDs (with binder) of your calls mailed to you.

* “Discs ‘O Destruction”

¨ "Red Hot Headline Creator" Software

¨ "Red Hot Sales Letter Creator"

¨ Your Marketing Library Essentials: "Think and Grow Rich", "Scientific Advertising", "50 Things for Success", "Great Headlines Instantly", "Headline Examples", "Best Headline Words", "Autoresponder Magic", "How to Create E-Covers"

* Three months FREE Sterling Inner Circle Mastermind Membership, including private group coach meeting via telephone with Lorrie, downloadable AUDIO recordings (in MP3 format), online written PDF transcripts, monthly printed newsletter, free binder, access to private forum (future months billed at $39.95)

If you have any questions please contact our Red Hot Copywriting Bootcamp coordinator, Linda Pridgeon at redhotcopy@hotmail.com.

"You can study all the guru's - learn all the techniques and still get rich. But it'll be a bit slower. But if you want a brilliant shortcut - take Lorrie's Bootcamp. You'll still learn everything and more that the top guru's teach - because Lorrie has intensely studied all the world class copywriters. And she gives you incredible value - you can buy her courses at a fraction of the cost of the others. Remember, there must be close to $1 Billion of copywriting research and experience that Lorrie has at her disposal. And with Lorrie you get ALL the tested, proven and above all workable techniques. And she'll teach you faster, easier and quicker. Best of all it's fun - particularly when you see the money rolling in...in cascades... It transforms your copywriting and puts you on a different level. YOU get to be World Class. You'll be stunned and amazed. I was - because by applying her techniques I got a FURTHER 57.7% increase in response to my ADS. Shows you just HOW good she is doesn't it?" Steve King, Copywriter, Devon , England , UK

So go ahead! Secure your spot immediately...

þ YES! I'm ready to jumpstart my copy and skyrocket my sales in 2008 with the Red Hot Copywriting Bootcamp! I understand my downloadable “Field Guide”, companion MP3s and “Red Hot Headline Creator” software are included as well as transcripts and MP3s from the live calls. Plus I get free access to the Red Hot Copy Roundtable Forum Private Bootcamp Area. All for just $997! Best of all, I can return to Bootcamp for LIFE at no additional charge!   Please Reserve My Spot!    Date Event Time Thursday, June 26 2008 Preview Training Call for the Red Hot Copywriting Bootcamp (CLICK HERE to register for this FREE Preview Call) 1PM-2PM PDT (4PM-5PM EDT) Monday, July 7, 2008 Class 1 - Behind the Scenes of Writing World Class Copy: How to Write Killer Copy Even If You Hate Writing 1PM-2PM PDT (4PM-5PM EDT) Monday, July 14, 2008 Class 2 - Magnetic Headlines, Slam Dunk Openings and Bullet Firepower: The Art of Grabbing Attention and Keeping It 1PM-2PM PDT (4PM-5PM EDT) Monday, July 21, 2008 Class 3 - Too-Hot-To-Handle Persuasion Techniques, Finding Your Flow and Waking Up Your Inner Marketer: Adding the “You” to Your Copy 1PM-2PM PDT (4PM-5PM EDT) Monday, August 4, 2008 Class 4 -Going from Blank Page to Copy that Rocks: The Fastest Way to Get Your Marketing Message Out With Red Hot Copy’s Proprietary “Speed Copy” Formula 1PM-2PM PDT (4PM-5PM EDT) Monday, August 11, 2008 (Critique) - Killer Copy Critiques! Listen, Watch, Cut Years Off Your Learning Curve! 1PM-2PM PDT (4PM-5PM EDT) Wednesday, August 13, 2008 (Critique) - Killer Copy Critiques! Then Do It Again!!! 1PM-2PM PDT (4PM-5PM EDT)   *Please note that all sales are final. You may be accustomed to the offer of a money-back guarantee. This training is different. The reason is simple. The more committed you are, the more successful you will be. PLEASE, only enroll if you're really ready to commit to being successful. Your business is not a dress rehearsal. Neither is this training. Please join us and succeed. NOTE: This is our final Bootcamp so if you would like to take advantage of your "Bootcamp for LIFE" and return at no additional charge, please contact our Red Hot Copywriting Bootcamp coordinator, Linda Pridgeon at redhotcopy@hotmail.com or CLICK HERE and register. I'd be nuts not to take you up on this incredible offer. Sign me up Lorrie! Click to order securely by credit card for One Payment of $997 or for 4 Easy Payments of $257 each We do apologize, however, due to the lack of integration between our Shopping Cart and Pay Pal we are unable to accept Pay Pal payments for Memberships or Payment Plans. You may pay via Visa, MasterCard and American Express. You may pay via Pay Pal for the One Payment only.   Or Once your order is processed via your online secure form, you will get all the information you need to sign up right away as well as your downloadable bonuses.

I'm looking forward to seeing YOU in Bootcamp, Recruit!

Warmly,Lorrie

P.S. I have friends who make a great deal of money online. Every single one of them insists that copy will make or break your sales and ultimately your income. Give yourself a pay raise. Enlist in the Copywriting Bootcamp NOW!

(c) Copyright 2007
Red Hot Copy
All Rights Reserved