"How to Use the Media to Promote Yourself as an EXPERT" 

I'm always looking for free publicity. Know why? It's just so much easier to do business when people are coming to YOU instead of you going to them. Every time I talk to Joan Stewart or read her ezine, I come up with new ideas to promote myself. That's why I turned to her when I wanted to get some more press myself.

As a media relations consultant and professional speaker, Joan shows people how to use the media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice. The media love quoting and covering experts. But most people look down at their feet and shuffle if you were to ask them if they were an expert or not. If that includes you, and you know a lot about a particular topic, you need to change your thinking. The good news is, there are levels of expertise. And Joan serves them up during this teleseminar. Best of all, once you've got your foot in the door, she also shows you how to leverage your expertise. The media will call on you again and again—giving your thousands of dollars in FREE PUBLICITY.

This classic teleseminar on making yourself an expert in your field reveals:

• What constitutes an expert, and how you fit in

• Why the media LOVE writing about small-business owners

• Why targeting the most media outlets possible with your message can actually hurt you

• How to get started, including the best resource guides to used to find the media that need you

• How to develop strong relationships with the print, broadcast and online media

• How to be helpful to media people, and the Number One question you must ask EVERY media person you meet

• An often-ignored section of newspapers and magazines that promote your expertise

• Specific hot-button topics the media love—if you can comment on these, you will increase your chances for exposure

• What you must have if you want to get onto TV and what you MUST do if you want to get onto “Oprah”

• Unusual ways you can generate publicity and promote yourself as an expert

• What journalists expect to see at an expert’s website

• How to recycle your publicity and turn one media hit into multiple hits

• Strategies you can use to stay on the media’s radar screen and have them coming back to you again and again