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5 Tips To Instantly Improve Your Copywriting

  1. Attention-grabbing headline. We’ve become a society that demands immediate gratification or our interest is lost.  Don’t capture attention in the first few seconds and they’re gone forever.

  2. Conversational tone.  Think of a friend in your mind and write as if you’re talking to that person.

  3. Build a relationship.  Give them good info.  Inspire trust.  Don’t just look for a sale.  Establish loyalty so they keep coming back.

  4. Testimonials.  Nothing is more personal than how you’ve helped others.  Get your clients to write about what results they got because of you.

  5. Read copy aloud 3 times.  Spell check may have worked, but that doesn’t mean you might not have forgotten to add a word.  Or revised a sentence and forgot to take out all the old parts so it no longer makes sense.

All About Headlines

Headlines are the "ad for your ad". And the most highly read part of your copy so they had better be good. Visit this page for some direction about mastering this important topic.

"Deconstructing a Sales Letter" 

Eavesdrop as Jerry Yeo interviews me all the way from Singapore on the "hows" and "whys" of my very first sales letter in 1999.

Click here for the audio of "Deconstructing a Sales Letter"
(Note this is in Streaming Audio and will play directly from your computer. You must have the free software, Real Player.) Wanna read along?  Grab the PDF here. A swipe of the sales letter is in the Appendix.

How to Pick a Shopping Cart

Free E-Book by my original mentor Tom Antion includes information on:

  • Autoresponders

  • Database management

  • Mail merge capability

  • Merchant accounts

  • Ad tracking

  • Secure servers

  • Building your store, and more!

Click here for your complimentary e-book.

Teleclasses and Events

Recommendations

"Words that Sell" by Richard Bayan

 

 

Back Issues of Ezine

Diary of a Mad Blogger

  • Want to know how a copywriter thinks? Please pull up a chair and visit my blog. Or if you’re really adventurous, check out my irreverent marketing blog for Conscious Entrepreneurs

Fun and Games

Fowl Words 2

Fowl Words
This is a fun, fun, fun word game.
It's also pretty addictive. Enjoy!

Free Articles

  • Download any of these FREE invaluable articles
    for your personal library.

    

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Just send a copy of the publication with the article to linda@red-hot-copy.com.

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