Trust "The Best Copywriter" With Your Business

Hi there,

Glad you stopped by. I literally know hundreds of different copywriting techniques. And I'm a pro at figuring out which ones work best for my clients. Got questions? Let me see if I can anticipate some of them...

“What qualifies you to write my copy?”

Good question. Well, I've been a professional freelance writer since 1980. I have a bachelor's degree in Journalism from the University of North Carolina (Chapel Hill) – one of the top J schools in the country. My work has been published in various newspapers, magazines and all over the Internet.

In 1999, I discovered copywriting is different than other kinds of writing. It all started with a client who wanted me to do his sales letter. I hadn't touched work like that since college. But I figured what the heck and wrote it up. What he said when I gave it back to him stunned me. He actually got better results with me than he had with all the marketing gurus he had ever tried. (I have to admit, at the time it was dumb luck).

Well, I didn't want my success to be a fluke. So I read every book on copywriting I could find. I collected my “junk mail” and studied the structure. I went to seminars. I found out who the masters were and emulated them. I taught myself everything I could about copywriting while working in the field. Soon word spread that my marketing campaigns were consistently successful. And I've been doing it ever since.

Recently, I've taken my copywriting on the road, so to speak. I teach seminars (both live and on the phone) to help others improve their copy. I'm also hired to speak at events. My copywriting workbook, “Red Hot Copy to Woo Your Target Market... A By-the-Numbers Guide to Writing Your Own Promotional Sales Copy” has just been completed, along with various audio CDs on the subject.

“Why should I care about my copy?”

Well, copy describes what you do. That's important to your target audience, right? It also persuades the reader to take some sort of action, whether you're there or not. And that's where the sales happen.

But what really makes copy invaluable is its ability to build a lasting relationship with your potential clients. As a business person, you no doubt know that repeat business is your lifeblood. And I'm sure you look at the “lifetime value” of your customer. Well, good copy helps groom that relationship. It's friendly and informative. It establishes rapport. Grows trust and loyalty. It deepens the connection between you and your target audience. Once you have that bond, you don't have to bother convincing them how great your product or service is. They're READY to sign up!

“Do you have experience in my field?

Well, I don't know. But luckily it doesn't matter. When you're on my team, you'll see I'm a stickler for deeply researching your business. I learn everything I can about your industry trends, competition and target market. (I actually get giddy when I find some cutting-edge fact to separate you out from your competitors). Maybe it goes back to my training in journalism. Maybe it's because I have a naturally curious mind. But I guarantee I'll learn your business inside and out. And that knowledge will shine through in your copy.

“How long will it take you to write my copy?”

Of course, the answer depends largely on what we're doing. In general I like to have a couple of weeks minimum to work. That gives me time to do the research and get a feel for the best approach. Plus I'll have time to edit and rewrite properly. Once my copy's done, I like to leave it overnight. Kind of like marinating. It can look completely different after sitting in a drawer for 24 hours.

I realize you can't always wait this long. In that case, just tell me your absolute deadline. If I take on the job, I guarantee you'll have top quality copy, on time.

How do we get started?”

Contact me. Please fill out the short form including your timeline and budget. I'll send you a short potential client questionnaire. It doesn't obligate you to anything - just helps me understand where you are in your business and where I can help take you.

Once I have your questionnaire back, we schedule next steps to go over your needs. If we decide to go forward, I'll get a contract right out to you. As soon as you sign it and send it back, we're ready to really get going!

“So, how much?”

Here's where I have to bring up the old adage. It's not going to COST you money. It's going to MAKE you money. When your copy is uploaded to the Internet, you suddenly have a global presence. Potential clients read about your business 24 hours a day, 7 days a week. They'll be enticed to work with you (or buy from you). You won't have to say a word. With good copy, you can be making money while you're sleeping or picking your kids up from school. And I write GOOD copy. Let me describe what you do and persuade the reader to take some action. Hand your copy off to me, and put your focus back on your business, where it belongs!

Warmly,

Lorrie Morgan-Ferrero

E-mail: support@red-hot-copy.com
Tel/Fax: 1-877-293-8311
16141 Cohasset Street
Van Nuys, CA 91406

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