Saturday, March 27, 2004
I'm finally getting settled in with a plan of action for marketing my 10 month copywriting series, http://www.red-hot-copy.com/teleclasses.htm. Here's the system.
Step One:Drive traffic using Google AdWords to my ASK landing page (sub-site of red hot copy). Then I can spread the word to find future customers interested in increasing sales.
Step Two:The ASK campaign will ask “what’s your biggest problem with copywriting” or "persuasive writing" or "increasing sales" or whatever. Haven't decided yet. Then those answers are stored at my account at http://www.askdatabase.net. I can sort through the keywords used so I can find out what my target market REALLY wants.
Step Three:Set up a bridge line reserving the time for my future teleseminar.
Step Four:The respondents will get a free report or ethical bribe for participating in the ASK campaign. Something really valuable. I have tons of cool products to share. Just have to decide which one.
Step Five:They will get an autoresponder (that I still have to write) thanking them for their interest and inviting them to the free teleseminar. They are now in my funnel.
Step Six:I’ll take the answers from the ASK campaign to develop a free teleseminar for April 2, the Friday before the 10 month series. See, the 10 month copywriting series is also on Fridays. So if they can make it at that time slot for the free one, they can probably make it once a month to the intensive class.
Step Seven:And if they can't make it, I'll be having each class recorded and give them notes. I'm planning on turning this entire event into product so I've hired a consultant to do professional recordings.
There you have it. A basic anatomy of an online marketing campaign.
See ya!
Lo
Step One:Drive traffic using Google AdWords to my ASK landing page (sub-site of red hot copy). Then I can spread the word to find future customers interested in increasing sales.
Step Two:The ASK campaign will ask “what’s your biggest problem with copywriting” or "persuasive writing" or "increasing sales" or whatever. Haven't decided yet. Then those answers are stored at my account at http://www.askdatabase.net. I can sort through the keywords used so I can find out what my target market REALLY wants.
Step Three:Set up a bridge line reserving the time for my future teleseminar.
Step Four:The respondents will get a free report or ethical bribe for participating in the ASK campaign. Something really valuable. I have tons of cool products to share. Just have to decide which one.
Step Five:They will get an autoresponder (that I still have to write) thanking them for their interest and inviting them to the free teleseminar. They are now in my funnel.
Step Six:I’ll take the answers from the ASK campaign to develop a free teleseminar for April 2, the Friday before the 10 month series. See, the 10 month copywriting series is also on Fridays. So if they can make it at that time slot for the free one, they can probably make it once a month to the intensive class.
Step Seven:And if they can't make it, I'll be having each class recorded and give them notes. I'm planning on turning this entire event into product so I've hired a consultant to do professional recordings.
There you have it. A basic anatomy of an online marketing campaign.
See ya!
Lo
Tuesday, March 23, 2004
Oh yeah. Forgot to tell you about my super cool copywriting series that's coming up April 9th. It's a complete copywriting brain dump. No matter where you're at in the process, you'll learn new stuff or I won't take your money. There's more info here,
http://www.red-hot-copy.com/teleclasses.htm
See ya,
Lo
http://www.red-hot-copy.com/teleclasses.htm
See ya,
Lo
Greetings! Lorrie Morgan-Ferrero here. I've been meaning to start a blog but I've just been too dern busy. Google made it easy for me so let's go.
I just got back from a whirlwind seminar tour in Florida. Three seminars in 10 days. I spoke at one on copywriting (Les Brown's) and absorbed what I could at the other two - John Reese's and Armand Morin's. I will be busy, busy, busy putting this info into action. But I'd like to blog along as I go. Never been consistent at keeping journals but I've been pretty good about publishing my ezine bimonthly for a year so I'm ready to stretch. Love to hear from you and what you'd like to talk about regarding bleeding edge Internet marketing.
Best,
Lorrie
http://www.red-hot-copy.com
I just got back from a whirlwind seminar tour in Florida. Three seminars in 10 days. I spoke at one on copywriting (Les Brown's) and absorbed what I could at the other two - John Reese's and Armand Morin's. I will be busy, busy, busy putting this info into action. But I'd like to blog along as I go. Never been consistent at keeping journals but I've been pretty good about publishing my ezine bimonthly for a year so I'm ready to stretch. Love to hear from you and what you'd like to talk about regarding bleeding edge Internet marketing.
Best,
Lorrie
http://www.red-hot-copy.com
